Today G/O Media announced that Quartz, a leading business news and information site, posted its highest traffic since the brand’s acquisition in May 2022 with a 185% increase in March compared to the same period last year per Comscore. The Q1 2024 average was up 212% from the same three-month period last year and 311% higher than Q4 2023.
“Not only has the traffic grown very impressively but the growth has come from a very hard to reach segment of the market.” said Jim Spanfeller, G/O Media CEO. “Quartz boasts strong engagement from an audience that is listed as the youngest and one of the wealthiest Senior Business Decision Maker demos in the category.”
“Quartz’s strong 2024 audience increase is a testament to our successful editorial strategy and overall journalistic ambition,” said Dan Hirschhorn, editor in chief of Quartz. “I’m immensely proud of our talented and growing team — which includes the recent hiring of seven journalists, with more staff additions to come. Their hard work and excellence, along with a strategic transformation that is gaining steam, has made us an essential read for the financial community — and for anyone interested in the biggest business news stories of the day. With our audience still growing to start the second quarter, Quartz is extremely well positioned for the rest of 2024 and beyond.”
About G/O Media:
G/O Media reaches more than a third of all Americans online each month with over 100 million unique visitors, including its extended network. This collection of digital-first brands serves a young, diverse audience with content that reflects their shared values and passions, including category-leading sites focused on tech and science (Gizmodo); car culture (Jalopnik); gaming (Kotaku); African American news and culture (The Root); humor and satire news (The Onion); business (Quartz); and e-commerce (The Inventory).
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