Radio reaches 92% of Black consumers, podcast listening jumps

With radio’s scale and podcast growth creating clear opportunities for advertisers and broadcasters, Black audiences remain a high-reach, high-attention market for U.S. audio advertisers, according to the latest report of Nielsen’s Diverse Intelligence Series.

The 15th anniversary edition, The Black Influence: How Black Culture & Identity Drive the Market, frames cultural relevance as a measurable driver of engagement and buying behavior across media, including podcasting, streaming audio discovery and radio personality influence.

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