Being an influencer can be a lot of work. Instagram thinks A.I. can lend a big hand.
Instagram is pitching popular influencers on a program that relies on artificial intelligence to interact with fans, the latest example of how Meta, Instagram’s parent company, is trying to expand the technology across its products.
The program, which is in its early stages of testing and known as “Creator A.I.,” would allow influencers to chat with fans through direct messages on the social network and potentially through Instagram comments in the future, according to five people briefed on the company’s plans. The program will essentially be a chatbot that mimics the “voice” of the Instagram influencer to respond to fans, the people said.
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