Red Ventures creates new role, hires Karthic Bala as EVP, data product and tech for CNET

Bala will build performance-focused solutions for partners, advertisers and consumers


CNET, A Red Ventures (RV) company, today announced that Karthic Bala joined the company as executive vice president of data, product and technology. In this newly created role, Bala will combine RV’s proprietary tech innovations with CNET and its family of brand’s scaled, premium media offerings to develop new performance-focused solutions for partners and advertisers.

“RV and CNET’s people, brands and industry-leading technology are second-to-none,” said Bala. “I look forward to expanding RV’s data and tech backbone into a new suite of offerings that will further support CNET’s partner’s performance goals in this volatile environment. CNET’s data and metric-driven goals will reach consumers in ways we have yet to imagine with our current data.”

“RV’s intricate knowledge of user intent is the core differentiator for our portfolio, creating unique opportunities for partners to interact with the audiences we serve,” said Christina Miller, RV’s chief strategy officer. Miller joined Red Ventures from WarnerMedia in 2021 and oversees RV’s portfolio of media, commerce, entertainment and travel brands. “We’re thrilled to bring Karthic’s expertise to an established media company like CNET and revolutionize our data and partner offerings for the future.”

Bala brings a history of business-building innovations and technology solutions to CNET. Previously, as the chief data officer of Conde Nast, he helped guide the transformation of the global media company toward a digital- and customer-centric future, developing proprietary tech that accelerated growth and profitable revenue. Prior to Condé Nast, Bala served as president of the Precision Health Data Institute at Everyday Health and built an advanced analytics platform as a data leader at Viacom.

About CNET:

CNET, now a Red Ventures brand, covers what's new and why it matters to help people across the world navigate accelerating change. For more than 25 years, CNET's global team of editors, reporters, photographers and videographers have provided the news, tools and advice to empower its audience. From technology, wellness, money, climate, culture, gaming, home and cars, CNET anticipates what's next and acts first on the topics you care about.

About Red Ventures:

Over the last 20 years, Red Ventures has built a platform of businesses, trusted brands, proprietary technology and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, travel, finances, education and entertainment. Founded in 2000, Red Ventures spans five continents and employs more than 4,500 people. Red Ventures owns and operates several large digital brands including CNET, ZDNet, The Points Guy and Bankrate.


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