G/O Media today named Rory Carroll as editor in chief of Jalopnik, one of the largest automotive news and opinion sites covering car culture, the auto industry, racing, transportation, airplanes, technology, motorcycles and much more. He will oversee a team of talented writers, editors, producers — all car aficionados — dedicated to creating expert and essential coverage of this vital and beloved industry.
Carroll rejoins Jalopnik, where he served as editor in chief from 2020 to 2022. For the past two years he worked in an executive role at RM Sotheby’s. During his earlier tenure running Jalopnik, he led the site to impressive traffic and advertising gains. Previously Carroll led editorial and business efforts at Autoweek as executive editor and publisher. At Autoweek, he steered the business through a rebranding resulting in double digit audience growth. He also was a contributor to The New York Times’ Wheels blog.
Bob Sorokanich, Jalopnik’s previous editor in chief, will stay on in a transitional capacity until June.
“We’re extremely pleased that Rory Carroll is returning to the Jalopnik fold,” said Merrill Brown, editorial director of G/O Media. “Under his leadership we are confident that Jalopnik will continue to excel with readers and advertisers alike.”
“I could not be more thrilled to be rejoining Jalopnik — the site that inspired my love of cars,” said Carroll. “I truly believe it is the world’s greatest automobile website and I’m excited to be back in the driver’s seat.”
Carroll begins his tenure on May 1st.
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