The new document reader allows media outlets to embed in stories such source materials as court documents and memos. Scribd claims this ability to provide added content will translate into increased traffic.
The embeddable reader turns files into Web documents that can then be shared on any Web site that allows embeds. To date, more than five million Scribd readers have been embedded.
This document reader, which includes a Scribd watermark, also includes an in-browser search, zoom and full-screen resizing options, and the ability to share documents on Facebook, Twitter and blog platforms.
"With this launch, Scribd is giving news organizations a way to present their source material as an important part of the story, both on and off their Web sites," Trip Adler, Scribd?s CEO and co-founder, said in a statement.
The branded reader for media companies is available immediately. Organizations interested in applying for the branded reader can check it out here
By: E&P Staff Social publishing company Scribd on Wednesday launched a free version of its new online document reader for select media organizations, among them The New York Times, the Los Angeles Times and Chicago Tribune, as well as The Huffington Post, TechCrunch and Mediabistro.