The E.W. Scripps Company (NASDAQ: SSP) has named Scripps Sports sales manager Alex Iriarte to the role of general manager and senior director of sales of WSFL, Scripps’ independent local television station in Miami and the official broadcast station of the Florida Panthers, effective immediately.
In this role, Iriarte will lead the station’s operations, while continuing to oversee WSFL’s sports strategy.
Iriarte currently serves as a sports sales manager, leading the sports sales strategy across Scripps’ South Florida stations. In that role, he’s helped connect businesses with engaged audiences through the station's partnership with the National Hockey League’s 2024 and 2025 Stanley Cup champion Florida Panthers — a team Iriarte has worked closely with over the last decade. In its first season on WSFL, the Florida Panthers’ audience grew nearly 150%.
“As a Miami native, Alex brings a winning combination of strong local ties, a long-standing relationship with the Florida Panthers and a deep understanding of the South Florida sports market,” said Joe Poss, regional vice president and general manager at Scripps. “He’s uniquely positioned to connect with fans, enhance client service and strengthen WSFL’s role as a home for premier local sports coverage.”
Before joining Scripps, Iriarte held sales leadership roles at Bally Sports and FOX Sports. Prior to that, he worked as a brand manager at Fanatics.
Iriarte earned his bachelor’s degree in sports management from State University of New York (SUNY) Cortland.
About Scripps:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Grit, ION Mystery, ION Plus and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: “Give light and the people will find their own way.
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