'Significant improvements in traffic': How Las Vegas Review-Journal harnessed syndicated video

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The Las Vegas Review-Journal in 2019 decided to overhaul its entire video operations with a platform that allowed it to not only produce bespoke video content but also host content sourced under license from premium content creators — the goal was to increase revenue from digital video but eliminate the associated costs.

The solution selected by the Review-Journal was STN Video, a North American platform that gives publishers unlimited player configurability via a single embed code. The platform also provides licensed content from a library of 1 million+ videos spanning most content types, from over 250 providers including Condé Nast, Associated Press, Bloomberg, Rolling Stone, Variety, as well as sports rights holders NBA, MLB and NHL.

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