Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

By: Lucia Moses | Adweek

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists.

While some are paying standard freelance rates or more to those who create native ads, some bad apples are skimping on fees or avoiding hiring journalists altogether.