Sony, Plastic Logic Join Audit Bureau of Circulations

By: Jennifer Saba Acknowledging the growing popularity of digital editions, the Audit Bureau of Circulations announced it has picked up five new members involved in mobile applications and e-readers.

Both Plastic Logic -- the digital reader manufacture that has partnered with the Detroit News, the Detroit Free Press and other newspapers -- and Sony, which recently debuted its updated e-readers, have joined the organization.

The new members also include Bite Sized Candy, which provides technology that adapts magazines to the iPhone and iPod Touch formats; Scroll Motion, the creator of the iPhone app, Iceberg Reader; and Pixel Mags, another developer that plans to bring newspaper and magazine content to the iPhone and iPod Touch.

"The mobile market is a burgeoning space in which ABC member organizations are actively engaged," Michael Lavery, ABC president and managing director, said in a statement. "Advertisers are funding mobile marketing initiatives to take advantage of the platform's immediacy, engaged audiences and location-based targeting potential."

Lavery added the organization is receiving numerous requests from newspaper and magazine publishers about auditing standards and requirements for mobile editions to be counted toward paid circulation.

Amazon, Texterity and Zinio are also ABC members.


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