Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

By: Press Release | Star Tribune

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. To better serve those advertisers’ evolving needs, Star Tribune Media Company today announced that it has created a new role for a manager of campaign optimization and analytics. This new initiative underscores Star Tribune’s commitment to leadership in digital advertising, real-time analytics, and a strong culture of innovation and accountability.

Overseeing this strategic effort at Star Tribune is David Fleischman, who joins from Sport NGIN where he oversaw digital advertising operations. His team will help advertisers maximize the value they derive from an increasingly sophisticated portfolio of online advertising channels, and in-depth first-party data. Specifically, his priorities include:

• Developing new standards for campaign performance with advertiser-centric KPIs
•  Leveraging key data insights regarding audience development, interactions, timings, and message delivery
• Leading the campaign management team to foster cross-platform opportunities

Through sophisticated analytics that identify improvement opportunities in real time, Star Tribune will give advertisers the agility to make immediate adjustments to campaigns. With this strategic initiative, Star Tribune becomes one of the first major-market publishers to demonstrate the importance of driving digital accountability and success on behalf of its advertisers—all day, every day.