STN Video today announced a multi-year extension of its video content distribution partnership with the National Hockey League® (NHL) for U.S. publishers. With the renewal, STN Video continues to represent the NHL and every other major sports league as their exclusive online video distribution platform for local and national publishers.
STN’s industry-leading online video platform (OVP) allows publishers unfettered access to premium videos, along with game-changing monetization. Publishing partners will continue to access NHL® game highlights, interviews, top plays and other video content hockey fans love to consume during the NHL regular season and Stanley Cup Playoffs.
New this NHL season is the Daily Game Roundup — a daily video that features the biggest storylines and highlights from all NHL games in action that day. Exciting additional content for publishers may also include off-ice video content from NHL.com including trades, signings, playoff previews, the NHL Draft, Free Agency and other news and studio analysis. This new video content is available for local and national STN publishers to use in their editorial.
“STN Video’s reach of over 1,900 publishers enables the NHL to reach both current and new hockey fans wherever they consume their sports and hockey news,” said Stephen McArdle, NHL senior executive vice president, digital media and strategic planning. “We’re looking forward to working with STN to continue growing the viewership of the NHL together.”
“The expansive reach of the NHL combined with the competitive nature of the league make NHL content a must watch,” said Matthew Watson, STN Video’s CEO. “We’re dedicated to working closely with the NHL throughout this partnership to grow the engagement of NHL highlights and other video content with millions of incremental fans.”
About STN Video:
STN Video is North America’s largest independent online video platform, helping digital publishers, content providers and advertisers thrive with online video. STN Video delivers brand safe video from more than 200 providers, including MLB, Rolling Stone, Variety, The Associated Press, the NBA and Bloomberg and in contextually relevant environments across 1,800+ trusted, local publishers, including the New York Post, The Boston Globe, Chicago Tribune, Miami Herald and more.
STN Video has a library of 1 million videos and counting, spanning sports, business, technology, entertainment, lifestyle and more. Using Smart Match ® AI-powered technology, publishers simply place one single embed code on their website and relevant video content is matched with their articles.
STN Video offers advertisers a premium environment for their brands combining an industry leading scale of over 1 billion monthly available impressions with the granularity of local and diverse audiences across North America.
About the NHL:
The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports — the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers — league, team and player accounts combined — across Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, Turner Sports and NHL NetworkMC in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic Region; and CCTV and Tencent in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation and socio-economic status. The NHL’s Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.
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