Storytelling Ads May Be Journalism's New Peril

By: David Carr | New York Times

When the guy who ruined the Internet with banner ads tells you that a new kind of advertising might destroy journalism, it tends to get your attention.

That’s not entirely fair. Joe McCambley, founder of The Wonderfactory, a digital design firm, helped build the first banner ad back in 1994. It was a much-maligned innovation that grew like kudzu until it had all but overwhelmed the consumer Web, defining its look and economics for years to come.


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