Study: Newspapers Should Focus on B2B Subscribers

Newspapers struggling to survive may be overlooking a valuable audience: business readers.

That’s the thesis of “The Growing Promise of B2B in Media’s Reader Revenue Model,” a study from the International News Media Association (INMA).

Publishers realize “ there is an opportunity in selling to businesses — and they also are discovering that the way you sell to businesses is very different than selling to consumers.” author Paula Felps writes.

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