Study: Newspapers Should Focus on B2B Subscribers


Newspapers struggling to survive may be overlooking a valuable audience: business readers.

That’s the thesis of “The Growing Promise of B2B in Media’s Reader Revenue Model,” a study from the International News Media Association (INMA).

Publishers realize “ there is an opportunity in selling to businesses — and they also are discovering that the way you sell to businesses is very different than selling to consumers.” author Paula Felps writes.

Click here to read more.


No comments on this item Please log in to comment by clicking here