Subscription Publishers Wrestle With Delivering Exclusive Audio


In theory, premium podcasts should be a great tool for publishers that want to retain and grow their subscriber bases. In practice, they’re mostly a headache.

The New York Times and Slate (and, yes, Digiday) offer either early or exclusive podcast access to their subscribers, but there is no easy way to deliver that kind of content through Apple and Google, the two dominant podcast platforms.

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