A newspaper tries to make ends meet by asking for donations in honor of its reporters

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The unconventional fundraising effort organized to benefit the Tampa Bay Times feels at times like a sort of Yelp for journalism, with the campaign’s website gathering testimonials for its journalists that are the equivalent of 5-star ratings.

The “It’s Your Times” drive allows philanthropic-minded readers to honor individual journalists with their donations. The campaign, which ends Friday, aims to raise $173,000, the equivalent of one week’s newsroom budget.

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