As a venture philanthropy invested in rebuilding local news, the American Journalism Project has a keen interest in understanding what people actually need from their local news outlets. That’s why, as part of our local philanthropic partnership work, we’ve heard from nearly 5,000 residents in eight local markets across the country about their experience with journalism in their communities and what kinds of local information would be most useful to them.
Conducted by Fiona Morgan, American Journalism Project’s director of community listening, and nearly 100 paid community ambassadors — who dedicated their time to helping us reach out to their community networks via phone interviews, focus groups, text messages — these discussions underscore that communities, even within the same market, can have wildly different experiences with local news.
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