The Atlantic Thrived Through Trump and the Pandemic. The Future is Harder.

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Nicholas Thompson, the chief executive of The Atlantic, gave a presentation to employees last month in which he disclosed some uncomfortable truths about the state of the magazine. 

Subscription growth, which had skyrocketed in 2020 thanks to the Covid-19 pandemic and the presidential election, had come back down to earth. For the first time, the number of subscribers had plateaued and started to slightly decline. 

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