The Economist’s Video Strategy Shifts Focus to YouTube

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The Economist Films division gets most of its views on Facebook, but like other publishers, it’s turning its attention to YouTube, where audiences tend to be more loyal and engaged than on Facebook.

The 20-plus person division began in mid-2015 with a focus on long-form series, like entrepreneur-focused “The Hub,” backed by Santander, and “The World in 2018,” supported by Thomson Reuters.

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