The Globe and Mail Has Built a Paywall That Knows When to Give Up

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The Online News Association is holding its annual conference this week. One early highlight was Sonali Verma — senior project manager at The Globe and Mail, the largest newspaper in Canada — leading an absolute masterclass in dynamic paywalls on Tuesday.

The Globe and Mail’s artificial learning technology, called Sophi, uses deep-learning techniques to automate and optimize as many publishing decisions as possible.

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