The Guardian Mobile Innovation Lab is Working to Elevate Podcasts with a New Player for the Mobile Web


A good podcast is meant to immerse the listener in the story, and maintain their interest even when there are no visuals involved, through powerful interviews and narration, an interesting topic and riveting audio. Yet some podcasts – most notably Serial's popular investigative series, S-Town – do that so well that people feel compelled to look for images or additional information as they listen in order to get even closer to the story.

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