The Independent US continues its impressive momentum, with new Comscore data confirming a 28% year-on-year (YoY) increase in audience size, reaching 33.7 million unique visitors in February 2025. This marks a 1% month-on-month (MoM) growth and strengthens The Independent’s position as one of the fastest-growing international news brands in the U.S.
The Independent US’ commitment to impactful, independent journalism has driven engagement across multiple platforms, including video, audio and reader-focused initiatives. The Independent US now ranks as the sixth largest digital newspaper brand in the U.S., surpassing major competitors, including The LA Times.
In February, The Independent’s average page views per person remained strong at 5.1, following a particularly high-engagement January, showcasing consistent reader interest and interaction.
The Independent’s expansion in the U.S. also continues across key verticals and digital channels. The-Independent.com saw a 33% month-on-month increase to 10.5 million visitors, reflecting growing demand for the title’s trusted journalism. Key editorial categories including sports, arts and entertainment, and news have seen strong engagement, reinforcing the brand’s growing influence.
The Independent US has deepened its editorial footprint across the country, investing in verticals including travel, personal finance and longform investigations. With a renewed focus on policy, governance and storytelling that goes beyond the headlines, The Independent has become a destination for U.S. readers seeking high-quality, values-led journalism. Projects like The A-Word, the publication’s award-winning documentary on reproductive rights, exemplify its approach to covering the most pressing issues of our time.
Geordie Greig, editor-in-chief of The Independent, said: “Our continued U.S. growth underscores the demand for trusted, high-quality journalism. As more readers turn to The Independent US for unbiased reporting, we remain committed to expanding our reach and impact.”
Zach Leonard, COO and president, North America, added: “The Independent’s momentum in the U.S. reflects our investment in digital storytelling, video journalism and audience-first content. With rising engagement and expanding verticals, we are cementing ourselves as a leading news source for American readers.”
The Independent US’ expansion has been driven by its values-led journalism and commitment to digital-first innovation.
About The Independent:
The Independent has been at the front line of journalism since its launch in 1986, with its purpose to challenge, debate and make change happen way ahead of its time. It is the UK’s largest quality digital news brand and a top 10 news brand in the US and was the first of the quality news brands to become fully digital (in 2016). Publishing from 12 countries and in six languages, and with a network of global correspondents, The Independent is a truly global news organization. For more information, visit independentadvertising.com.
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