Audience engagement insights: 'The internet has made television and newspapers better'


Are clicks the end game when it comes to audience engagement? “It’s not a click. It’s a person who has decided to invest valuable time,” Yasir Khan, editor-in-chief at Thomson Reuters Foundation told WNIP at the Lisbon Web Summit this year. “That is an audience that is time-poor, an audience that is spoiled for choice.”

Click here to read more.


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board