Audience engagement insights: 'The internet has made television and newspapers better'


Are clicks the end game when it comes to audience engagement? “It’s not a click. It’s a person who has decided to invest valuable time,” Yasir Khan, editor-in-chief at Thomson Reuters Foundation told WNIP at the Lisbon Web Summit this year. “That is an audience that is time-poor, an audience that is spoiled for choice.”

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