The New York Times is Running Hard, but Staying in the Same Place — and Ads are a Big Part of the Problem

By: Mathew Ingram | paidContent

A year ago, I wrote about how the New York Times — despite the success of its metered subscription plan — was stuck running “the Red Queen’s race” from Alice in Wonderland, the one where you have to run at top speed just to stay in the same place. The newspaper’s latest financial results show that this is still the case: although the Times has seen further growth in subscriptions, its overall revenue barely budged, and much of that lack of movement was due to continued declines in the paper’s advertising revenue — both in the print version and online.


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