The New York Times reintroduces open programmatic in mobile app

Posted Wednesday, October 18, 2023 10:30 am

Ray Schultz | MediaPost

The New York Times has reversed its 2019 decision to end open programmatic advertising on its mobile app.

The Times is reintroducing open programmatic, apparently driven by a desire to boost its digital revenue, according to a report in Insider.

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The New York Times reintroduces open programmatic in mobile app

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