The Newsonomics of the Surprisingly Persistent Appeal of Newsprint

By: Ken Doctor | Newsonomics

Tonnage. The word speaks to a different age of news media when ink, bought by barrel, and newsprint, bought by the ton, ruled. Newspapers — in print — still go out to some 40 million-plus Americans and as many as 1.4 billion worldwide. We usually focus on the news part of the newspaper business, of course, but it’s worth taking a few minutes to track the once-in-a-lifetime transformation to which we are all incredulous witnesses.