PressReader and The Salt Lake Tribune have partnered to launch a new enhanced e-edition of the Utah-based newspaper. Powered by PressReader's white-label solution, Branded Editions, the new digital edition has been developed around the readers' feedback. After the initial launch in January, The Salt Lake Tribune's e-edition users asked for an easier-to-use platform, and the publisher made the tough decision to switch tech providers.
PressReader's Branded Editions became the solution of choice thanks to its award-winning reading experience, interactive features like on-demand audio narration, translation and sharing tools, plus offline reading, bookmarks and puzzle printing functionalities.
"E-edition readers are among the most loyal supporters of The Tribune. We are thrilled to offer them an improved experience and to be able to give them the functionality they asked us for," says The Salt Lake Tribune Executive Editor Lauren Gustus.
"At PressReader, we firmly believe in supporting quality journalism by making access to content seamless, and we built Branded Editions by continuously listening to the readers' needs and feedback." explains Steve Chapman, PressReader's senior vice president of content partnerships. "Our partners understand that immersive reading experiences help to elevate their products' overall quality, leading to increased audience and revenue. That's why we are so excited to partner with a progressive publisher like The Salt Lake Tribune and provide new features and upgrades that their readers have asked for."
For this partnership, the Branded Editions team provided The Salt Lake Tribune with additional revenue opportunities tools, including the Google Ads integration, and developed a marketing campaign that acknowledged the readers' feedback.
Founded in 1870, this legacy Pulitzer Prize-winning newspaper has a circulation of 140,000 readers. In 2019, The Salt Lake Tribune gained non-profit status, becoming the first U.S. newspaper with this business model.
The new e-edition is available via the web, iOS and Android apps, and because of the newspaper's non-profit status, readers can get a tax receipt when they subscribe.
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