The start and sustainability of the Daily Memphian

The news outlet started up with big donations but has diversified

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The Daily Memphian is one of several digital startups that have popped up in metro areas with existing legacy newspapers to fill gaps by the contraction of those outlets. The Memphian is a prime example of how diversifying revenue streams and leveraging nonprofit status improved its access to grants and helped it better solicit donations.

Started in 2018 as a nonprofit organization, the Daily Memphian entered the Memphis market that includes a legacy newspaper in the Commercial Appeal and MLK 50, another nonprofit newsroom. The Memphian started with the mission of providing news to the community,  with high-quality in-depth investigative journalism. 

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