The Unfortunate Fact is That Online Journalism Can’t Survive Without a Wealthy Benefactor or Cat GIFs

By: Mathew Ingram | paidContent

As the traditional media industry has struggled with the ongoing decline of its traditional business and the emergence of new competitors like The Huffington Post and BuzzFeed, a number of different business models have taken shape, from paywalls or metered subscriptions to native advertising. But it is becoming increasingly clear that journalism — which in a sense has always been a subset of media — will never be able to survive without assistance from some other entity, whether it’s a rich benefactor or a non-media business.