The Washington Post digs out: Paper starts subscription tiers to fight $77 million loss


The Washington Post is creating new subscription tiers in an attempt to counter a $77 million loss and decline in digital readers over the last year.  

“To speak candidly: We are in a hole, and we have been for some time,” said Will Lewis, Post publisher who joined in January, during a staff meeting on Wednesday.

The new offerings include a membership program and subscription tiers titled Post Pro and Post Plus.  

The tiers will be divided between those marketed to current individual subscribers and offerings designed to generate new revenue from companies, the paper reports. 

This approach has worked well at Politico, which offers its Politico Pro service tiered for high-priced corporate subscriptions, the Post notes.   

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