TikTok is launching ad product for publishers and giving a 50% cut

New product will let publishers sell ads alongside their posts and take home half the revenue

Posted Thursday, May 4, 2023 11:17 am

Alexandra Bruell | The Wall Street Journal

TikTok said it is launching a new product that will make it possible for publishers to sell ads alongside their posts, a shift for the video-sharing app, which historically has focused on independent creators.

The product, Pulse Premiere, is the evolution of TikTok’s Pulse program, which allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.

The new product will offer similar perks for accounts from select publishers, such as Condé Nast, BuzzFeed and NBC.

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TikTok is launching ad product for publishers and giving a 50% cut

New product will let publishers sell ads alongside their posts and take home half the revenue

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