TikTok said it will begin automatically labeling artificial intelligence-generated content (AIGC) uploaded from other platforms in an effort to combat misinformation on the app.
“AI-generated content is an incredible creative outlet, but transparency for viewers is critical,” Adam Presser, TikTok's head of operations and trust and safety, said in a statement.
The app, which first announced the news on "Good Morning America" on Thursday, said it is partnering with the Coalition for Content Provenance and Authenticity (C2PA), a project that aims to provide the tools and resources needed for people to identify AI-generated content.
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