TIME Chief Executive Officer Jessica Sibley has announced that TIME’s digital journalism, as well its archives from the last 100 years, will be accessible on Time.com for readers around the world for free beginning on June 1. The announcement was made onstage at the 17th annual TIME100 Gala, celebrating TIME's list of the world's most influential people, at Frederick P. Rose Hall, home of Jazz at Lincoln Center in New York City.
“At TIME, our mission is to provide trusted, quality storytelling about the people and ideas shaping our world, and to ensure that information is accessible to as many people as possible, regardless of geographic location or socioeconomic status,” said Sibley. “We fundamentally believe that access to trusted information is a global imperative and should be available to all of humanity.”
The decision to remove the paywall from TIME.com furthers TIME’s mission of providing trusted guidance for audiences around the world. Today, TIME reaches the largest audience in its history — more than 105 million people around the world across its platforms — and its iconic magazine, with more than 1 million subscribers, remains the largest U.S. print title in news.
About TIME:
TIME is the 100-year-old global media brand that reaches a combined audience of more than 105 million around the world through its iconic magazine and digital platforms. With unparalleled access to the world’s most influential people, the immeasurable trust of consumers and partners globally, and an unrivaled power to convene, TIME’s mission is to tell the essential stories of the people and ideas that shape and improve the world. Today, TIME also includes the Emmy Award®-winning film and television division TIME Studios, a significantly expanded live events business built on the powerful TIME100 and Person of the Year franchises, an industry-leading web3 division, an award-winning branded content studio, the website-building platform TIME Sites, the sustainability and climate-action platform TIME CO2, and more.
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enigma58
Brilliant! If news media is going to have a chance in the world of online advertising and marketing, media companies need to remember that what they're selling is eyeballs and attention, not a news product. This has been true since Benjamin Day created the first popular newspaper, The New York Sun, in 1833, and remains true today. As the saying goes, "If you do not pay for a product, you are the product." Time magazine and various subsidiary media ventures' journalism effort does not create a sellable product, it never has. What it creates is a audience, and the audience is the product which will always be where the greatest revenue opportunity exists.
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