Turn newsletter subscribers into donors, like WJCT Public Media did


Here’s an idea to steal and adapt: You have a large list of engaged subscribers for your flagship newsletter. Reader revenue is the next challenge. Here’s an example of how a focused, personalized case for support can drive results.

Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?

A: The Jacksonville Today team had spent most of the first year of publication focusing on making the best local newsletter possible and getting it in as many inboxes as we could. When the time came for a two-month reader revenue push at the close of 2022, the newsletter was reaching close to 11,000 readers. The goal was to begin generating reader revenue, serving WJCT Public Media’s broader goals of diversifying revenue streams and achieving financial viability for Jacksonville Today for the long term.

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