TV networks embrace their aging audience with a new mantra: Age doesn’t matter

When executives at Warner Bros. Discovery took the stage at Madison Square Garden last week to give their annual pitch to advertisers, they boasted about who watches their cable TV channels. 

Warner, owner of TNT, TBS, CNN, Food Network and HGTV, draws a “broad audience” of “desirable and unique viewers,” said top cable networks executive Kathleen Finch. She said Warner offers advertisers “an unparalleled way to reach consumers in a trusted environment.”