Viamedia.ai, Hearst Television partner to bring household-level addressability to local broadcast TV

Posted Wednesday, June 24, 2026 10:50 am

Staff | TVNewsCheck

Advertisers will be able to target specific households on local broadcast television after Viamedia.ai and Hearst Television completed tests of a dynamic ad-insertion system that delivers household-level ads within broadcast streams.

The partnership, announced June 24, pairs Viamedia.ai’s Parrot Ad Decisioning System with Hearst Television’s compatible broadcast infrastructure to enable data-driven targeting and measurement on select Hearst local stations. Viamedia.ai said the capability was tested with Hearst’s WLWT Cincinnati and MediaKind, whose advertising software helped deliver last-mile, household-level ad delivery.

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Viamedia.ai, Hearst Television partner to bring household-level addressability to local broadcast TV

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