U.S. media consumption trends: Tectonic shifts emerge

Posted Wednesday, September 22, 2021 10:25 am

Staff | What's New in Publishing

Attest, a consumer research platform, has released its third annual "U.S. Media Consumption Report" and the findings show further seismic shifts in the way Americans are consuming media in 2021.

For publishers navigating COVID disruptions, a digital ad spend boom and fatigue for bad news, the report points to a significant decrease in TV consumption and a marked rise in social media consumption — 93% of Americans now spend some portion of their day on social media, making it the country’s most popular medium.

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U.S. media consumption trends: Tectonic shifts emerge

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