'USA Today' Takes Over 'Geek' Page at Fark.com

By: E&P Staff USA Today's online technology section became the exclusive host and sponsor of the tech-oriented Geek page on the news aggregator and social networking site Fark.com on Tuesday.

In the partnership, USATODAY.com's Tech section will offer on the Geek page all its content features, including Top News, which reports on technology news, and Talking Tech, regular videos from USA Today Tech Reporters Ed Baig and Jefferson Graham.

"As part of the arrangement USA Today will manage advertising placements on the Geek page, extending USA Today's online impressions to marketers and advertising clients," the newspaper said in its announcement.

"Ever since I first saw the words 'Tomorrow the World' scrawled by hand on the side of a USA Today newspaper box I knew I wanted to work with these guys," Fark.com founder and CEO Drew Curtis said in a statement. "USA Today's partnership with Fark shows that they're in the tomorrow business, unlike many major media companies, which seem permanently stuck in yesterday."

USATODAY.com Publisher Jeff Webber said, "Like USA Today, Fark places deep value in its loyal community. Being able to share audience and content allows both USA Today and Fark to leverage each other's strengths."


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