Viewers Recall Ads Best When They Watch Them on Tablets: Study

Posted Sunday, August 25, 2013 9:00 am

By: Laura Hazard Owen | GigaOM

A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on tablets than when they watch them on smartphones, computers or TVs.

The study sampled about 8,300 people and analyzed their viewing habits at the time of day when they normally watch video. It followed up with webcam interviews.

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Viewers Recall Ads Best When They Watch Them on Tablets: Study

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