Vox Media enhances executive team with new appointments, including CRO, CMO and COO

Vox Media announces four executive appointments. Geoff Schiller is joining the company as chief revenue officer and Jackie Cinguina is promoted to chief marketing officer. Both will report to Ryan Pauley, who will take on the expanded role of president, revenue and growth. Lauren Rabaino is promoted to chief operating officer.

“I couldn’t be more thrilled to announce the three well-earned promotions of Lauren, Jackie, and Ryan, who have exceptional track records at Vox Media and to bring Geoff on as our chief revenue officer, to continue to elevate how we work with our advertising partners across our industry-leading portfolio of brands and solutions,” said Jim Bankoff, Vox Media’s co-founder, chair and CEO. “These four talented executives will help set us up for continued growth.”

Schiller will oversee sales, the company’s award-winning brand studio Vox Creative, and business operations within Vox Media’s Revenue organization. Schiller will oversee all advertising functions for the company, helping marketers leverage the cross-platform solutions it has across its portfolio of editorial brands. Schiller has deep experience working across portfolio media companies, most recently as global executive vice president of commercial and sales strategy at Vice Media Group. In his career he has focused on business transformation, developing new business partnerships and growing profitability. He previously held the role of chief revenue officer at Group Nine and at Popsugar, and chief sales officer at Hearst.

Cinguina will lead Vox Media’s marketing, communications, experiential and brand design teams as CMO, raising awareness of the company and its industry-leading brands such as Eater, The Verge, The Dodo and New York Magazine, among advertising partners and consumers. She will help the company’s advertisers understand the full power of partnering with Vox Media and ensure audiences know and love its editorial brands. Her teams are behind some of Vox Media’s most recognizable events, including the Code Conference, which enters a new era this year, with new hosts.

Cinguina joined Vox Media as senior vice president, marketing, in 2019 through the company’s merger with New York Magazine’s parent company, and since then added oversight of communications and brand design to her remit. She has led through numerous acquisitions — notably, of Group Nine — inventing or expanding revenue-driving editorial franchises through advertising partnerships, and building a workplace of innovation and inclusion. Earlier in her career she held marketing roles at Conde Nast, The New Yorker and MindShare.

Both Cinguina and Schiller will report to Pauley, who will take on the new role of president, revenue and growth at Vox Media. He will focus on accelerating the diversification of Vox Media’s revenue streams with commerce and consumer revenue, while continuing to lead and grow Vox Media’s advertising business, by building commercial partnerships that will expand Vox Media’s multiple lines of business.

Pauley joined Vox Media over a decade ago and took on the role of chief revenue officer in 2018. Under his leadership, he has built a dynamic, multi-platform advertising business with solutions across video, audio, experiential, programmatic, social and more. He notably led the launch of Concert, the award-winning national advertising marketplace in 2016.

As COO, Rabaino will be responsible for effectively aligning priorities across departments: collaborating across the company on key priorities and managing the executive and senior leadership teams around a shared vision. She will also oversee Vox Media’s Product, Design, Technology, Analytics and IT organization, with a mandate to create and deliver the strongest products and solutions for the company’s audiences, business and workplace.

In nearly a decade at Vox Media, Rabaino has held roles at the intersection of product and editorial, and more recently on the executive team as CEO Jim Bankoff’s chief of staff (since 2018). In that role she led the integrations following the company’s mergers with New York Media and Group Nine, oversaw quarterly business reviews across brands and business lines, and aligned teams on key performance indicators. Prior to joining Vox Media she held editorial roles at The Seattle Times and various journalism start-ups.

About Vox Media:

Vox Media is the leading modern media company, reaching audiences everywhere they are.

Known for editorial properties including Vox, SB Nation, New York Magazine, The Dodo and The Verge, the company’s portfolio features the most relevant, respected and engaging editorial properties and voices. The company is also home to award-winning storytelling businesses such as Vox Media Studios and the Vox Media Podcast Network, as well as innovative technologies that support the entire media industry, including the Concert advertising marketplace.

Vox Media proves that quality can scale.