Vox Media’s New Structure for Story Packages Gives Readers Context (and Helps Them Stick Around)


Getting someone to click over to an article on your website is one thing. Getting them to click on another story once they get there? That’s harder. As social media has grown more dominant as a content discovery tool, news sites’ bounce rates — one lonely pageview, then right back to Facebook or Twitter or wherever — have remained stubbornly high.

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