WAN-IFRA, Google News Initiative launch a reader revenue lab for Latin American media

Posted Monday, November 27, 2023 10:00 am

Daniela Bermúdez | WAN-IFRA

The World Association of News Publishers (WAN-IFRA) with the support of the Google News Initiative, and the international consulting firm Blue Engine Collaborative have created a personalized training and advisory program so that media outlets can implement concrete improvements in their reader revenue strategies.

The 15 organizations selected to benefit from the Reader Revenue Lab are:

El Cronista (Argentina)
Río Negro (Argentina)
Perfil (Argentina)
El Colombiano (Colombia)
El Espectador (Colombia)
El Tiempo (Colombia)
La Nación (Costa Rica)
La Tercera (Chile)
El Universo (Ecuador)
Periódico AM (México)
Vanguardia (México)
El Economista (México)
El Comercio (Perú)
La República (Perú)
El Nuevo Día (Puerto Rico)

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WAN-IFRA, Google News Initiative launch a reader revenue lab for Latin American media

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