Warner Bros. Discovery, the media colossus formed this year by the fusion of the parent companies of HBO and Animal Planet, revealed the scope and strategy of its streaming ambitions for the first time, telling investors on Thursday it would offer free and paid services, with the goal of reaching 130 million paying subscribers by 2025.
David Zaslav, the company’s chief executive, said one new product would be a single paid subscription streaming service with programming now distributed on HBO Max and Discovery+. He also said the company would launch an unnamed free streaming service supported with advertising, hailing the new company’s “bouquet of owned content.”
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