Washington Post Adds Video to Its Zeus Platform

Posted

The Washington Post will expand its performance software on Tuesday to add video to Zeus, its suite of ad placement and optimization tools.

Why it matters: The update brings the Post a step closer to an end-to-end platform for publishers and advertisers on the open web to compete for ad dollars with big tech firms like Google and Facebook.

Click here to read more. 

Comments

No comments on this item Please log in to comment by clicking here