'Washington Post' Hyperlocal Site to Shut Down

By: Joe Strupp The Washington Post will shut down its lone attempt at hyperlocal Web site news coverage, according to PaidContent.org. It reports that the Post's LoudounExtra, which covered Loudoun County, Va., for the past two years, will cease to exist as of September.

A Post spokesperson told the Loudoun Independent: "We found that our experiment with LoudounExtra.com as a separate site was not a sustainable model."

That report adds that the site's content will be moved to the main Post Web site.

"The site was launched in 2007, but failed to gain any traction, partly because the interactive execs who worked on the site and effort left soon after, resulting in no attention/promotion from the main site, and partly because WaPo's still struggling to define its way with its online strategy,"
PaidContent.org reported. "The other planned hyperlocal site Fairfaxextra.com never materialized."


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