Where's The Wall? Mulling Native Ad Legal Issues

By: Karl Greenberg | MediaPost

Legal issues around branded content and other forms of native advertising are amorphous, and agreeing on parameters is a bit like trying to build a brick wall with quicksand. Rick Kurnit, president and partner of Frankfurt, Kurnit Klein & Selz, opened the legal panel at OMMA Native with two words: "The wall." He set the tone by mentioning the upcoming FTC workshop in December to examine native advertising and work through the thickets of testimonial disclosures and other guidelines.