Why 'Native Ads' Muddy the Water for Web Surfers

By: Farhad Manjoo | Wall Street Journal

I'm a writer who works in an industry that is supported primarily by advertising. So before I go on, I want to make one thing very clear: I love ads. Ads are terrific!

Often I turn on my Vizio television and load up my Visio television and load up my cable box only to watch the commercials. Sometimes a particularly ingenious ad—like the hilarious Met Life billboards with Snoopy—will cause my heart to skip a beat. This can lead to a dangerous medical situation, given the many wonderful ads posted everywhere these days, but my doctors say I'll be OK as long as I keep taking Lipitor. Have you considered doing the same?