With Self Branding, Journos Get Digital Push

By: Lou Carlozo | NetNewsCheck

As the Great Recession turned the heat on newspapers up to hellish levels, Julia Scott found herself in an enviable position. Her staff job at the Los Angeles Daily News seemingly secure, she had a surprise hit on her hands with "Bargain Hunter," a blog that turned readers on to shopping deals. Readers weren't the only ones digging it: a major syndicator came along and offered to take on her column — for 10 years.