'WSJ' Ad Lineage Slips in Feb

By: E&P Staff The Wall Street Journal's ad lineage for the month of February dropped 8.2% when compared to the same period last year.

Financial lineage declined 21.3% and technology lineage fell 30.7%. General advertising lineage showed positive gains, up 4.2%. Classified/Other advertising lineage inched up 1.5% due mostly to gains in real estate advertising.


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