'WSJ' Ad Revenue Falls in May

By: E&P Staff Dow Jones & Co. reported that advertising revenue at its flagship paper The Wall Street Journal fell 3.4% in May compared to the same period a year ago. Ad volume declined 7.3%.

Technology ad lineage plunged 30.5%. General ad volume slipped 5.8% due mainly to weak auto advertising. Excluding the auto category, general ad volume would have increased 10%. Classified ad volume dropped 3.3%.

At its local media group, Dow Jones reported that on a same property basis, ad revenue decreased 5.7% on a 12.1% drop in volume. Classified ad revenue was down 12%, non-daily fell 16%, and display declined 3.4%.


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